
Today I went to visit a friend who have just opened a new restaurant-bar at Merida. It has just 2 days of commercial life.
By the way, when I was walking through the parking lot, a lady went out of the bathroom and told me before entering the facility:
“This site is awful. Have been here before?”
I told her that she was right and why does she was upset. And then she said:
“The beer is hot and my husband does not feel comfortable”
Finally I told her to ask to speak with the bar’s manager and let him know her situation. And it ended there.
As the bar’s manager is my friend, I told him that I wanted to share something with him. Then I spoke with him and I shared the experiencie I got with his customer, so he can anticipate the customer and ask them the classical phrase “Is everything ok?” or “Are you having a good time?”.
Then he told me:
“You know man, there will always be a person who you can not satisfy”.
I didn’t want to let him throw to the trash-can the opportunity to save a client, that’s why I encouraged him and insisted in anticipate the costumer’s complain.
The important thing is to exceed expectations. If the woman wanted a cold beer instead of a non-desirable warm beer, just give her what she wants AND a little bit more, like a bonus appetizer or a paid-by-the-house desert. It is better to spend 2 dollars, than loosing a client forever.

When we went to school, we clearly identify which are the students that succed and the ones that found it difficult to go ahead. I suppose that everyone of us should want to be successful at school. But, What do we need to do it? It is not a secret. There are characteristics and strengths we must pay attention in order to succeed.
As a first characteristic of successful students is that they always take notes and pay attention to the teacher. What is the bennefit? With notes, you can give propper following and go back when you need to remember something in particular.
When you take notes and you get familiarized with the progression of classes, you have what it takes to understand the following concepts and theories.
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By now, I just want to share with you a phrase I saw at Michael Moore’s movie “SiCKO”, which is really stirring and inner-reflexive.
The key phrase is:
A great achievement for democracy is to think in “our”, instead of “my”, benefit.
When you see cultures like the French, British, Canadians, Swedish ones; you understand that the social success is lead by the common benefit.
In contrast, USA and Mexico (where we have spent years trying to adopt our northern-neighbors’ capitalist focus and social lifestyle) are places where you can not think about getting something for free. Everything is business. Everything has a cost. An if it does not has a cost (talking about Mexico), normally you just can not expect quality.