Smell your brand values
It is well known that “Love comes through the eyes”. How many times we have been part of that sentence? Our feelings and choices comes at first instance by the things that are in front of our eyes, Interior Design and Feng Shui could help bring identity for people who works and buys goods of a brand.
Not paying attention to this aspect could lead to lowly motivated employees or split the value of the most important asset, the brand.
Many companies literally “shout” a confuse identity and non-value to their customers. It’s enough to stand and look around their workplaces to see the “visual polution” generated by unclasified paper, binders, project boxes and announcements on the wall which have expirated.
Surely the people of this kind of companies have no idea or it’s a normal “corporate ambient”; but audit, customers, suppliers people they surely are aware of that weak point; do not get surprised if they tell it to 10 people and there it goes.
This short entry it’s an invitation to take care of the importance of the balance and the “weather” that should differentiate your company from the competitors. The task is to allow any person to see and smell the values of your brand.