If you search on the news segment of paulmccartney.com you will find the last new which says next McCartney’s album will be launched by the label “Hear Music”, created by Starbucks and Concord Music Group.
Also McCartney’s album will be the first release of that label.
It is admirable how a “coffee” company is involved with not just any music, we are talking about the person who was the member of the world’s most influential rock-pop band in history.
The Funky Business book was in the right… those “strange” joint ventures are ruling the world.
USP goes for “Unique Selling Proposition” which means the basic offer -selling purpose for the operation of a business.
The USP means for a marketing manager as the firm’s mission for the administrative personnel. Marketing has give that mission a meaning for considering at first line consumers needs and the alignment of the operation to those needs.
To define, understand and finally communicate the brand’s USP, is a great beginning for developing important branding elements like a slogan, firm’s domain name for web, advertising theme for introducing a new product or the basis for brand’s association analysis.
To get the basic selling purpose of the business is not a hard but delicated work.
Being able to put that powerfull setence -named USP, at the message board of the marketing department will bring clarity and fidelity to every tactic movement for the consumers hearts and minds battle -without excluding financia goals