Sin duda la mercadotecnia tiene un día especial, tiene un día -si no es que varios al año, en el que las necesidades afectivas del ser humano se ven atendidas gracias a los estrategas de las corporaciones que han logrado hacernos sentir con mariposas en el estómago transcurrida las primeras semanas de febrero de cada año.
El 14 de febrero es una fecha que ya está en nuestras agendas como un día al cual hay que llegar con varios billetes en la cartera… sin duda alguna, algo muy diferente a lo que se conocía como Día de San Valentín.
¡Feliz día del amor… y la mercadotecnia!… pero ante todo la ética de profesión.
It is well known that “Love comes through the eyes”. How many times we have been part of that sentence? Our feelings and choices comes at first instance by the things that are in front of our eyes, Interior Design and Feng Shui could help bring identity for people who works and buys goods of a brand.
Not paying attention to this aspect could lead to lowly motivated employees or split the value of the most important asset, the brand.
Many companies literally “shout” a confuse identity and non-value to their customers. It’s enough to stand and look around their workplaces to see the “visual polution” generated by unclasified paper, binders, project boxes and announcements on the wall which have expirated.
Surely the people of this kind of companies have no idea or it’s a normal “corporate ambient”; but audit, customers, suppliers people they surely are aware of that weak point; do not get surprised if they tell it to 10 people and there it goes.
This short entry it’s an invitation to take care of the importance of the balance and the “weather” that should differentiate your company from the competitors. The task is to allow any person to see and smell the values of your brand.
USP goes for “Unique Selling Proposition” which means the basic offer -selling purpose for the operation of a business.
The USP means for a marketing manager as the firm’s mission for the administrative personnel. Marketing has give that mission a meaning for considering at first line consumers needs and the alignment of the operation to those needs.
To define, understand and finally communicate the brand’s USP, is a great beginning for developing important branding elements like a slogan, firm’s domain name for web, advertising theme for introducing a new product or the basis for brand’s association analysis.
To get the basic selling purpose of the business is not a hard but delicated work.
Being able to put that powerfull setence -named USP, at the message board of the marketing department will bring clarity and fidelity to every tactic movement for the consumers hearts and minds battle -without excluding financia goals