Have you heard about the “USP”?
USP goes for “Unique Selling Proposition” which means the basic offer -selling purpose for the operation of a business.
The USP means for a marketing manager as the firm’s mission for the administrative personnel. Marketing has give that mission a meaning for considering at first line consumers needs and the alignment of the operation to those needs.
To define, understand and finally communicate the brand’s USP, is a great beginning for developing important branding elements like a slogan, firm’s domain name for web, advertising theme for introducing a new product or the basis for brand’s association analysis.
To get the basic selling purpose of the business is not a hard but delicated work.
Being able to put that powerfull setence -named USP, at the message board of the marketing department will bring clarity and fidelity to every tactic movement for the consumers hearts and minds battle -without excluding financia goals